Tribune Publishing

  • General Manager Digital

    Additional Posting Locations 2 weeks ago(10/30/2018 9:07 AM)
    Requisition ID
    2018-2178
    # of Openings
    1
    Category (Portal Searching)
    Digital - Leadership
  • Overview

    The General Manager- Stats Digital oversees all digital advertising revenue
    development in (Select Market). This person provides leadership in digital media,
    manages the digital sales and digital sales reps, has a proven ability to work
    collaboratively with sales and marketing leaders, knowledge of programmatic,
    social media, email and search marketing concepts, and a rich understanding of
    all things digital including video, mobile and tablet applications. This person
    creates the vision, culture, and environment needed to transform the organization
    into a world class digital sales organization. This position reports to the VP of
    Advertising Sales.

    Responsibilities

    Essential Duties and Responsibilities:


    • Lead and execute digital strategies and initiatives. Work with Advertising
    Division managers, salespeople and other key personnel as warranted to
    meet objectives.

    • Demonstrate leadership with a sense of urgency and effective speed through
    changing circumstances.

    • Lead and manage strategic initiatives for the company

    • Communicate corporate and local strategies across divisional lines and
    ensure that digital objectives of the (Select Market) are advancing
    forward as required.

    • Work flexibly, cooperatively and effectively with multiple stakeholders and
    parties of influence across the company, and external vendors as warranted.

    • Develop leadership bench strength on the digital sales team through
    mentoring and succession planning.

    • Demonstrate understanding of the organization’s overall goals.

    • Lead all online, apps and other digital sales activity.

    • Ideate and implement sales sprints, media plans and targeted sales drives
    that accelerate revenue.

    • Keep apprised of digital media industry standards and best practices and
    communicate throughout division.

    • Work with peers and lead sales force to collectively retain and grow share of
    media budgets, print migration revenue, and fragmentation of local
    programmatic digital media buying.

    • Analyze and develop plans to capitalize on best digital inventory (i.e.: Home
    Page, over-the-scroll impressions, mobile, etc.).

    • Manage rate yield by understanding supply and demand of digital inventory.

    • Must be able to respond expediently to changes in digital landscape and
    consumer preferences.

    • Work closely with corporate offices to understand and implement wide
    digital initiatives

    • Achieve revenue growth goals.

    Qualifications

    Minimum Qualifications - Education, Experience, Knowledge and Skills:

    • Represent Digital Advertising at meetings, conferences, and/or summits as
    needed internally and externally.

    • Bachelors’ degree or equivalent work experience required

    • Minimum of 7 years digital sales and management experience.

    • IAB Certification preferred

    • Google Analytics Certification preferred

    • Programmatic experience preferred

    • Exceptional computer skills

    • Strong team building and interpersonal skills a must

    Job Type: Full-time

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